This BFI London Film Festival programme cover contains a few of the key conventions often found and used in a magazine cover.
The main focus of this cover itself is the 'Central Image' which is actually just the Title of the Publication. This has been strategically placed so that it is the most eye catching aspect of the cover, garnering the most attention.
Another convention that is clearly displayed on the page is the use of a Colour Scheme which effectively brings together reddish-pinks and dark purples along with a light yellow which all contrast each other but equally attract attention from people who are viewing it. These colours being used all together allow for a vibrant, striking front page which gets the message across instantly to readers of the programme. It allows for them to be informed on exactly what this programme is promoting and what it's for.
The Date has also been inserted beneath and left aligned to the central image which is a useful convention to use to make readers fully aware of the event that is being promoted.
Since it has text saying 'In partnership with (American Express)', this makes it evident that a 'real target audience' could be customers of American Express.
A few different typefaces have been used within this page; the bold effect, in conjunction with being in all-capitals which makes this piece of text the most significant, also since it is the largest portion of text on the page. The other information has been written beneath the main text, in a smaller, plain white font which draws less attention than the central image.
Arts centre or cinema programmes/brochures
Arts centre or cinema programmes/brochures
From this front cover, taken from the Phoenix Cinema programme, They used an image from one of the films which is the central image of this cover and I particularly like the Bokeh lighting effect that could've been produced during the shooting stage but has most likely been added on during the editing process. I think that this effect is unique and isn't something that is commonly seen on a front page. Since my promotional booklet is for the promotion of arthouse films which are supposed to be unique, this effect will add to the uniqueness of the booklet itself, I think. The colour of this particular light is orange and works well with the colour scheme of the background of the logo. This shows consistency within the cover's colours which keeps the page looking simple yet still put together well.
This brochure strategically placed three shots from different films, of equal sizes, above the title of the event which shows that they are of equal focus. Then, the main event that is supposed to be focused on is the central image of this page. I could potentially use this in my booklet since it would allow for me to put 'La Sombra' as the main feature of the booklet,highlighting it above the other films.
This page is simplistic because of the use of images only for the logos of sponsors, rather than actually relating to any actual events or films. This keeps the priority on the bullet points - rather than further attempting to lure the readers in with images, it focuses solely on the pages to be straightforward when trying to flick through the programme.
This contents page is also colour coded and allows for space for an introduction to the brochure which can be helpful as it could give a more one-to-one effect, allowing readers to feel connected with the brochure and be more intrigued to read further on in the brochure and hopefully even further to actually watch the films it's promoting. However, I think the contents portion itself is a little too cramped to the side. Therefore, I'd probably do the contents on one single page and the introduction the other page rather than cramming it all in on one single page.
This particular magazine 'Onscreen' is a brilliant example of film promotion since it not only pays attention to 'merlin cinemas' but also the films themselves. Similar to the previous contents page, the contents and an introduction have both been used on the same page. However, this one is slightly better structured as the widths are more equal to one another. I think the interesting aspect of this particular contents page is how pages 8, 11 and 20 are larger in size which means that readers are likely to be more interested in those pages since they are being highlighted, making them seem more important.
From this brochure, I like the idea of the colours in the picture blending in with the colours used in the text as it shows consistency and is eye catching towards readers. The colour scheme is a palette of blues, purples and pinks which mix together well. I also like the fact that large, Bold, capital letters were used for the title of the event. Four words were also cleverly printed beneath the details to give readers a specific idea of exactly what this brochure is promoting. I think I might use that to easily promote the film using a few key summarising words.
This brochure strategically placed three shots from different films, of equal sizes, above the title of the event which shows that they are of equal focus. Then, the main event that is supposed to be focused on is the central image of this page. I could potentially use this in my booklet since it would allow for me to put 'La Sombra' as the main feature of the booklet,highlighting it above the other films.
From this programme, I particularly think that using the six images to provide a background for the actual central image (the text) was a unique idea that makes complete use of the space available on the page. I also like the colour palette of this page since it is all cool colours which have been used in the background of the page. I think I would most likely also choose to use cooler, darker colours since most of the films that'll be mentioned, including 'La Sombra,' have a dark storyline.
This brochure cover has the central image as supposedly being a scene or picture taken from one of the films. It then includes minimal text - a short list of just a few of the films that are being featured in the programme which could intrigue readers if there is a particular film that they wanted to watch. Contact information as well as the cinema's establishment has also been provided which subtly promotes the business, with little effort. Only three colours (white, yellow and black) have been used which keeps the page looking sophisticated.
This contents page combines pictures and text well to create a well structured page that is also quite disoriented since not everything is aligned perfectly, but each page can be easily found here. The left side makes use of numbering the pages and the right side has more information along with a long shot which illustrates perhaps one of the films being promoted.
This contents page is vibrant, bold and colourful and it attracts a lot of attention. It is simplistic with minimal pictures being used and each page title and number is just written below one another. The variety of colours helps the reader differentiate between each page making it quick and easy to find which one they are looking for as it is colour coded.
This contents page is also colour coded and allows for space for an introduction to the brochure which can be helpful as it could give a more one-to-one effect, allowing readers to feel connected with the brochure and be more intrigued to read further on in the brochure and hopefully even further to actually watch the films it's promoting. However, I think the contents portion itself is a little too cramped to the side. Therefore, I'd probably do the contents on one single page and the introduction the other page rather than cramming it all in on one single page.
Photoshoot
1) Main characters on the front cover:
La Sombra looking towards the camera, with his phone held to his face and Don Javier behind and to the right of him with his phone to his face also.
La Sombra looking towards the camera, with his phone held to his face and Don Javier behind and to the right of him with his phone to his face also.
2) What image or images do you need for the contents page?
A picture of La Sombra looking down towards the word 'Contents' (which will be in the centre of the double page) and his shadow being on the floor on the other side of the page, alongside his briefcase
3) What image or images will you use for the double-page spread?
La Sombra's masked face on the left page and his unmasked face on the right side (both close-ups) - almost as if to reflect the masked face and the unmasked face.
4) Write a shot list for the photoshoot. Make sure you plan a variety of camera shots you will look to capture - medium shots, close-ups etc.
- A close-up of La Sombra's masked face
- A close-up of La Sombra's unveiled face
- Long (full body shot) of La Sombra looking left
- Long (full body shot) of La Sombra looking down and left
- Long shot of La Sombra's shadow
5) What costume, props or make-up will you require for the photoshoot?
- Black suit
- Moustache
- Black glasses
- Mask
6) How will you make sure you have everything prepared for the photoshoot?
By ensuring all props have arrived, the cast playing the characters La Sombra and Don Javier are available at the time of the photoshoot and having a clear idea of exactly the type of pictures I want, to be taken.
Target Audience of La Sombra
Planning for double page spread
- May be interested in real-life stories following the lives of a hitman and making it seem more real
- News stories covering mass murders
- Interview from the main character based on the events he went through
Sit in Silence watching the Spanish Shadow
‘I’ll pay for the mistakes I’ve made, but not with my life’
- He enjoys the thrill of the killing
- Sacrifice either himself or the woman he has fallen in love with.
- From destroying evidence to using a hidden mask
- Successful hitman - now not doing so well
